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Groove Armada EP
Release date: March 4th 2009 (B-Live)
The EP’s tracks see Groove Armada moving into new exciting musical pastures. For the first time some of the material has been recorded fully live with their band, as demonstrated on ‘Drop The Tough’ and ‘Go’. Both songs feature new vocalist Saint Saviour from electro-pop outfit The RGBs. ‘Pull Up (Crank It Up) takes the EP up a gear with a more dance floor inspired track. This collaboration with much-loved UK-based MC Slarta John looks set to become their ‘Superstylin’ of 2009. ‘El Padrino’ makes up the 4, and is a 5 minute instrumental that showcases the true talent of the live band. Remixes come courtesy of Australian Electronic/Rock group Van She and Brazilian dance duo The Twelve’s on of ‘Drop The Tough’.
The EP release and B-Live Share highlights an eight month first-of-its-kind collaboration between Groove Armada and Bacardi. In April 2007, Bacardi announced a ground-breaking global music agreement with Groove Armada. Groove Armada side- stepped music industry tradition and have successfully worked with Bacardi in touring and recording.
Andy Cato of Groove Armada explains - “Sharing music has always gone on. It’s giving music away that’s the problem. We wanted to come up with a 21st century version of what we used to do with cassette tapes. When you give music away for free it’s disposable. When you share it, it’s done with love.”
So how does it work? - log on to www.bliveshare.com , sign up and you will receive “Go” – the fantastic first track of their EP – then send invites out to all your friends and contacts to do the same. The more you share, the more you will be rewarded with the remaining three tracks of the EP and more potentially more musical gifts. This offer is open to everyone over the legal drinking age.
