Enter TWIZZLE and 'SKYDIVING' (GREENMONEY REMIX)
British Urban music is going through a renaissance right now, regularly flooding the upper regions of the pop charts. But like a tsunami, its the second wave that you really need to watch out out for.....More
CITADELS GO ON TOUR WITH TWO DOOR CINEMA CLUB
Citadels will be playing two headline shows in February and will join Two Door Cinema Club on their tour in March.More
Groove Armada to Release EP with BACARDI B-Live
London, January 6th — BACARDI®, the world’s favourite rum, is pleased to announce the upcoming release of the eagerly awaited EP from international music superstar act Groove Armada—and a creative new way adult music fans may receive and share the new tracks, released with BACARDI B-LIVE.
True to Groove Armada’s style, the EP features some celebrated, unexpected and quirky collaborators who will be revealed along with news of the music’s innovative global distribution and business model at Midem, the world’s largest music industry event, on January 20th 2009 in Cannes, France. Details of this event will be sent out shortly.
The EP release highlights an eight month first-of-its-kind collaboration between the premium rum brand and the music group. In April, Bacardi announced a ground-breaking global music agreement with Groove Armada. Groove Armada side-stepped music industry tradition and worked with Bacardi in touring, recording, producing BACARDI B-LIVE–the global experiential marketing programme, B-LIVE radio shows and nurturing new talent.
This relationship is a continuation of BACARDI Rum’s long standing history as a patron and promoter of music. In the early 1920s in Cuba, the Bacardí family legacy in music was cemented by Facundo Bacardí—grandson and namesake of the Company founder–who would share the Bacardí family’s passion for music, creating a festive music environment by throwing open the doors of the family home to parties featuring El Trio Matamoros—which became the hottest act in Cuba. As part of this enduring legacy, BACARDI and Groove Armada are evolving the Bacardí family tradition through their four-track EP, released on BACARDI B-LIVE Records via innovative sharing.
“The relationship with BACARDI has taken us all over the world and seen us perform in some jaw-dropping locations. However, what sets our unique relationship apart is the music we’re producing, so we’re especially excited to be in the final stages of the EP and ready to see the impact a band & brand collaboration will have on both our fans and the music industry” says Tom Findlay from Groove Armada.
